Last updated: February 2026
SEVENTY8STUDIOS LTD, trading as PureFormulations ("we", "us", "our"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and purchase our products.
**1. INFORMATION WE COLLECT**
**Personal Information**
We collect information that you provide directly to us, including:
• Name and contact details (email address, phone number, postal address)
• Billing and shipping addresses
• Payment information (processed securely by third-party payment processors)
• Research institution or laboratory affiliation
• Order history and purchase information
• Communication preferences
• Any information you provide when contacting us
**Automatically Collected Information**
When you visit our website, we automatically collect:
• IP address
• Browser type and version
• Device information
• Pages visited and time spent on pages
• Referring website
• Date and time of access
• Cookies and similar tracking technologies
**2. HOW WE USE YOUR INFORMATION**
We use your information to:
• Process and fulfill orders
• Communicate with you about orders and deliveries
• Verify research use eligibility
• Provide customer support
• Send important updates about products or policies
• Improve our website and services
• Prevent fraud and ensure security
• Comply with legal obligations
• Send marketing communications (with your consent)
**3. LEGAL BASIS FOR PROCESSING (GDPR)**
We process your personal data under the following legal bases:
• **Contract Performance**: To fulfill orders and provide services
• **Legitimate Interests**: To improve our services and prevent fraud
• **Legal Obligation**: To comply with UK laws and regulations
• **Consent**: For marketing communications (you may withdraw consent at any time)
**4. SHARING YOUR INFORMATION**
We may share your information with:
• **Payment Processors**: To process transactions securely
• **Shipping Carriers**: To deliver orders (Royal Mail)
• **Service Providers**: Who assist with website hosting, analytics, and customer support
• **Legal Authorities**: When required by law or to protect our rights
We do not sell, rent, or trade your personal information to third parties for marketing purposes.
**5. COOKIES**
We use cookies to:
• Remember your preferences
• Analyze website traffic
• Improve user experience
• Enable certain website functionality
You can control cookies through your browser settings. Disabling cookies may affect website functionality.
**6. DATA RETENTION**
We retain your personal information for as long as necessary to:
• Fulfill the purposes described in this policy
• Comply with legal obligations (typically 7 years for financial records)
• Resolve disputes and enforce agreements
**7. YOUR RIGHTS (GDPR & UK DATA PROTECTION ACT)**
You have the right to:
• **Access**: Request copies of your personal data
• **Rectification**: Request correction of inaccurate data
• **Erasure**: Request deletion of your data (subject to legal obligations)
• **Restriction**: Request limitation of processing
• **Portability**: Receive your data in a structured, machine-readable format
• **Objection**: Object to processing based on legitimate interests
• **Withdraw Consent**: For marketing communications
To exercise these rights, contact us at info@pureformulations.co.uk
**8. DATA SECURITY**
We implement appropriate technical and organizational measures to protect your data, including:
• Secure Socket Layer (SSL) encryption
• Secure payment processing
• Regular security assessments
• Access controls and authentication
• Employee training on data protection
However, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.
**9. INTERNATIONAL TRANSFERS**
We primarily operate within the UK. If we transfer data outside the UK/EEA, we ensure adequate safeguards are in place, such as Standard Contractual Clauses.
**10. CHILDREN'S PRIVACY**
Our website and services are not intended for individuals under 18 years of age. We do not knowingly collect data from children.
**11. THIRD-PARTY LINKS**
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. Please review their privacy policies.
**12. MARKETING COMMUNICATIONS**
With your consent, we may send marketing emails about products, offers, and updates. You can opt out at any time by:
• Clicking "unsubscribe" in any marketing email
• Contacting us at info@pureformulations.co.uk
• Updating your preferences in your account settings
**13. CHANGES TO THIS PRIVACY POLICY**
We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the new policy on our website and updating the "Last updated" date.
**14. COMPLAINTS**
If you believe we have not handled your data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113
**15. CONTACT US**
For questions about this Privacy Policy or to exercise your rights, contact:
SEVENTY8STUDIOS LTD
Trading as: PureFormulations
128 City Road
London, United Kingdom
EC1V 2NX
Email: info@pureformulations.co.uk
Company Number: 15989720
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